Tactica is a Melbourne based brand which designs and makes a range of tools, shipping internationally.

Tactica products are ergonomic and aesthetic tools designed for everyday adventures. Their products are minimal in approach, stripping back unnecessary elements and letting the core design and functional purpose shine through. Tactica products have been designed to work for everyday use and on outdoor adventures.

The branding and packaging for Tactica was designed to be an effortless extension of the product. The wordmark is inspired by hexagonal drill bits used in Tactica’s tools, the C deriving from a hexagon. The packaging for the products follows the brands minimal and functional principles. This split colour approach in the packaging emphasises pairs coming together, form and function as well as outdoor and everyday.