Say hey to SafeFest—SafeFest is a brand new team dedicated to creating 

a safe space for festival patrons by providing an additional resource that isn’t medical or security.

Puncture Design was tasked with creating the visual identity for SafeFest with the goal of standing out in a crowded, busy and visually loud festival environment.

Puncture developed the SafeFest hand raised in the air—a universal 

symbol representing a need for help, wanting attention, or having a question. It’s a gesture that is intuitive and can be understood quickly.

The hand is paired with a bright neon safety yellow, it’s meant to draw attention from a distance, in the dark, or under impairment.

It’s a non-authoritative colour that will encourage festival goers to 

ask for help and watch out for each other.