The Kingston Historic Area is a place of outstanding heritage value to the people of Norfolk Island, and also to the Australian, New Zealand and International communities.

One of eleven Australian UNESCO listed convict sites, Kingston Historic area showcases a complex and rich layered history – beginning with Polynesian settlement, subsequent periods of colonial/penal occupation, through to its current Pitcairn inhabitants.

The brand mark (derived from the local craft of flax weaving) distills and represents a complex landscape of interwoven histories, and the convergence of relevant themes - Nature, History, Culture, Community. Combined with the use of local language, the new Kingston identity helps re-frame the islands complex natural and cultural landscape as a vibrant place to live and visit.