The Innovation Realised Global Summit is a peer-to-peer event held by Ernst & Young, designed in every detail to disrupt conventional thinking and ignite new ideas. Puncture Design’s work for the event was two part, to design the overall look and feel for the summit and to map out and design the Rethink Zone, a space where attendees are invited to rethink their perceptions across a range of industries.

A major theme explored at the event was how rethinking your surroundings can provide clarity in a world of complexity. When developing the identity 

for the summit this theme was explored visually with a cloud of images and colour that in its most complex state, included a plethora of layered moving elements.

Puncture’s task for the Rethink Zone was to create 8 spaces, which were further split up into 2 or 3 areas each having a screen. Puncture developed a system of shapes and colour for each space inspired by the angularity of the EY brand.