Dawson is a modern Italian restaurant and bar situated in High Street, Kew in Melbourne. The restaurant specialises in modern interpretations of classic Italian dishes. The menu takes a seasonal approach often switching up the menu but keeping retaining the classics they have become known for.

This signage project involved transforming the wall at the car park entrance of the restaurant. Intended to liven up this blank wall in a fun and playful way large letters from the logo were painted spreading across the walls length. Using cropping, rotation and scale the design helped passers by notice the restaurant correlating in an increase of customers local to the area.